Aaron Hugh Braun is the CEO of Willow Creek Capital Management, a privately owned hedge fund sponsor that finances the public equity markets across the United States. He founded Willow Creek Capital Management, a California-based S-Corp in 1994. Aaron Hugh Braun has been the sole shareholder of WCCM and all related entities, at all times since inception. He remains involved in all higher-level strategic decisions affecting the investment management businesses of the Willow Creek Capital Management.
Aaron Hugh Braun says that all investor hope that they will later be able to buy back the shares sold on the market at a lower price and that they can stock up on their position. Due to the increasing importance of this strategy, a liquid market for securities lending has developed in the major financial centers in recent years.
Example: A hedge fund is convinced that the IBM share has greater price opportunities compared to the DaimlerChrysler share. He comes to this conclusion after an analysis of both companies carried out by him. In the analysis of companies and industries, the common company ratios such as sales, profit, debt, market shares etc are scrutinized. In addition to the analysis of the company, traditional stock indicators such as price/turnover, price/earnings ratio, dividend yield and relative performance of the stock are analyzed in comparison to the industry index. In addition, many Willow Creek Capital Management with Aaron Hugh Braun have developed sophisticated tools that allow the company to use "soft valuation factors" such as company innovation, corporate top-tier management, customer satisfaction, etc.
Aaron Hugh Braun graduated from the University of California at Berkeley in 1982. He began investing in the mid-1970’s while he was still a student. After graduating he started working in the investment management arena, first in Silicon Valley (1982-84), and then as a “sell side” analyst at Robertson, Colman & Stephens (1984-87). Aaron Hugh Braun was next employed by Hambrecht & Quist Equity Management from 1989 to 1992, where he was responsible for launching two funds. From 1992 to 1995, he provided independent research to a number of hedge funds.